How far we’ve come
Our focus remains on providing a unified experience for supporters and participants. By merging information siloes and creating a fit-for-purpose data structure in Adobe Campaign, recipients now experience a cohesive journey.
Adobe Campaign Offer Management
Cancer Research UK uses the Offer Management module to serve relevant offers chosen from a rules-based catalogue. Offers are weighted and personalised, so regular supporters and event participants receive information they’re more likely to act on.
Tying technology to customer-facing solutions
Adobe Campaign is an integral tool the charity uses in its dedicated quest to beat cancer. So, naturally, we want to provide the best possible interface.
TAP’s technical expertise and user-focused approach give the teams a user-friendly interface that works with them.
Training the team
Harry’s embedded expertise helps Cancer Research UK to maximise the potential of their Adobe platform:
- Prioritise development projects
- Deliver segmented communications from a unified database
- Keep an ear to the ground for Adobe Campaign platform enhancements