Bringing Adobe Campaign database marketing expertise in-house for the UK’s largest pet insurer
Comprehensive Adobe Campaign integration for the UK’s second-largest publisher
When Hachette UK acquired Jessica Kingsley Publishers in 2018, they relied on siloed CRM and email systems with no marketing automation capabilities.
Nine months later, Jessica Kingsley Publishers was delivering automated, segmented marketing communications to 150,000 active users.
It’s a new chapter in the success story of Hachette UK, the second-largest British publishing group, and one TAP is proud to be writing with them.