Measuring and Optimising Marketing Effectiveness
We help you track what’s working, tweak what’s not, and optimise your strategies and tactics to deliver better customer experiences. From identifying the right KPIs to deploying the right tech and team structures, our expertise sets your CX teams up for success.
A Data Framework You Can Trust
We start with a strategic review of your measurement approach, then design a solution that fits your goals. Whether it’s building an attribution model, running an incrementality test, setting up in-platform reporting tools or building custom AI agents to surface CX insights, we bring customer data into sharp clarity. Our consultants embed within your teams and adapt to how you work, giving you the tools and knowledge to measure marketing effectivenes and act on valuable insights.
The Benefits of Measuring Marketing Effectiveness
- Create an optimisation engine
Get granular, real-time insights to optimise customer experiences at scale, using automation and AI to reduce your workload. - Deliver more of what’s working
Understand what your customers engage with and why, so you can deliver more of what moves the needle. - Redirect resources from what’s not
Streamline your resources (including peoples’ time) by calling it quits on non-performing marketing. - Make better decisions
Use AI tools and unified data sets to uncover deeper insights about your customers’ needs and preferences. - Prove the value of CXM
Deliver reports, analytics, and insights that demonstrate how marketing drives organisational growth.
Tap’s experience has provided a key role in helping us to deliver these initiatives. In particular, the work delivered by James has helped TUI to launch a pan-European marketing platform with impressive results.
Simon Langthorne, Head of CRM Marketing, TUI
What Gets Measured Gets Managed
- Uncover customer insights
Understanding customers as individuals means being able to surface insights from every interaction. - Personalise experiences at scale
Uncover what your customer respond to on the individual level, then use martech and AI to deliver personalised marketing. - Orchestrate impactful journeys
Use AI decisioning and well-configured martech to scale and sync insights, and manage seamless customer journeys. - Streamline your team’s time
Make smarter decisions and redirect resources to where they’re most impactful, making marketing more efficient.
More About What We Do
NewUpcoming events
Tap CXM x Adobe x Colliers Meet-Up
Thu 27th March 9:00am • The Hoxton, Holborn.
