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Start the Martech Procurement Assessment

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Are you clear about what your company aims to achieve with MarTech?

Yes, we have a defined strategy in place. We have some goals but they need refinement. Our objectives are unclear at the moment.

Is there someone or a team who's in charge of handling the MarTech purchasing process within the company?

Yes, we have a dedicated team. We have designated individuals, but it's not centralised. It's handled informally without an owner.

Have you engaged with key stakeholders from different departments (i.e. data science, paid media) to get them involved in the MarTech purchasing process?

Yes, key departments are involved. We've started involving them, but not all. No, we've just focused on internal discussions.

Have you explored whether your existing platforms can meet your use cases before considering new MarTech solutions?

Yes, we've thoroughly assessed our current platforms We've looked into it but need to do more. No, we haven't.

Is your current customer experience (both digital and non-digital) seamlessly connected, or does it operate in siloes?

Our customer experience is fully connected. Some are connected, not all. Its mostly in siloes.

Have you taken into account the effect on the customer when making MarTech decisions?

Yes, customer centricity is a primary consideration. We consider it, but it's not always central to decisions. Not really

Do you have a plan in place to train and get users to embrace new and existing MarTech tools?

Yes, we have a comprehensive plan. We have an idea of some training initiatives, but there's room for improvement. No, there is no structured plan.

Do you have a unified approach to defining ID records across your entire organisation?

Yes, we follow a unified approach to define ID records. We're working on it. No, ID records are defined differently.

Do you have clear metrics and KPIs to gauge the effectiveness and ROI of your MarTech investments?

Yes, we have well-defined metrics and KPIs. We have some metrics but need to refine them. No, it needs development.

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