What is Adobe Target?

Adobe Target is a powerful digital marketing solution hosted within the Adobe Experience Cloud. With the ability to deliver A/B and multivariate testing, Adobe Target allows data-minded marketers to optimise the user experience.

Adobe Target LogoOffering high-quality personalisation solutions, mobile app optimisations and AI powered automation, Adobe Target is a first-rate digital marketing tool designed for keeping pace with consumer habits. As part of the Adobe Marketing Cloud, it has the potential to provide segment-specific experiences across all digital channels, and has everything marketers need to stay ahead of customer expectations and consistently produce relevant and engaging communications.

Features of Adobe Target

Adobe Target hosts a variety of features that will let you A/B test your whole experience, explore multivariate testing, allocate traffic automatically to the most successful experience, and optimise for mobile. It’s an intuitive platform for creating and implementing omnichannel tests, audience segments and targeted content.

With Adobe Sensei, it will also automate product recommendations, content, search, and more, and use your own propensity scores to customise algorithms. It can also be synced with your existing data with Adobe Analytics for enhanced reporting.

Benefits of using Adobe Target

Adobe Target is here to help you figure out what your customers want.

With its Adobe test and target features, it’s a solution that provides marketers with valuable insights into customer preferences, giving them the power to consistently produce top-tier brand experiences. With Adobe Target you can:

Adobe Target experts


TAP CXM are Adobe Target Experts

As Adobe partners, we offer fully customised support with the full delivery of Adobe Target and other features hosted on the Adobe Experience Cloud.

Customer Experience Tap London

We aim to facilitate the most effective integration of Adobe Target into any business and provide Adobe Target Training so you get maximum value from the platform and its capabilities.

Ultimately, our goal is to leave all of our clients with the most effective and tailored digital marketing solutions in place, resulting in the creation of fully optimised marketing experiences time and time again.

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