Features of Adobe Target
Adobe Target hosts a variety of features that will let you A/B test your whole experience, explore multivariate testing, allocate traffic automatically to the most successful experience, and optimise for mobile. It’s an intuitive platform for creating and implementing omnichannel tests, audience segments and targeted content.
With Adobe Sensei, it will also automate product recommendations, content, search, and more, and use your own propensity scores to customise algorithms. It can also be synced with your existing data with Adobe Analytics for enhanced reporting.
Benefits of using Adobe Target
Adobe Target is here to help you figure out what your customers want.
With its Adobe test and target features, it’s a solution that provides marketers with valuable insights into customer preferences, giving them the power to consistently produce top-tier brand experiences. With Adobe Target you can: