Braze champions data-driven consumer communication that’s personalised, targeted, and can be adjusted in real time. It makes it easy for marketers to listen to and learn about their customers, understand behaviours, segment audiences, orchestrate and A/B test campaigns, delivering communications across email, SMS, in-app and in-browser messaging, mobile and web push notifications, and content cards.
By setting up and delivering tailored communications across multiple channels you can increase your effectiveness, engage with your consumers and enhance your interactions.
Canvas, the Braze customer journey tool, visualizes ongoing campaigns and makes testing and iterating on each step simple and effective.
Because Braze integrates easily with leading technology platforms, teams can build custom components on top of Braze to extend its value.
Users of other email service providers will find Braze straightforward to learn after a little exploration. Marketing teams are able to build complex lifecycle marketing programs without needing support from a technical team.