AEP founded in 2017, is the first purpose-built customer experience management platform serving as a suite of infrastructure to support Adobe’s marketing cloud. It’s Adobe’s venture into the world of customer data platforms, providing brands with the scientific ability to work on data directly without spending time and effort moving between systems.
AEP functions with 5 in-built tools:
Customer Journey Analytics – an analysis workspace which leverages real-time data at scale. It connects data together to visualise the customer journey in full context.
Data Science Workspace – gives data scientists full control over their modeling environment through the use of AI and machine learning to streamline data into insights.
Journey Optimizer – a CX tool built to support finding the next best interaction. It helps with speed, scale and flexibility throughout the customer journey.
Real-Time Customer Data Platform – an audience generating machine where data from various sources are consolidated to create customer profiles in real-time.
Intelligent Services – helps businesses overcome common AI challenges. It converts unstructured data into a common language.