Now more than ever, it’s important for customers to receive a tailored and consistent experience across every marketing channel. However, independently managing campaigns is no longer the most effective strategy. Adobe Campaign, originally called Neolane, is a unified management platform which enables the consolidation of information, alongside the automation and monitoring of campaigns across various marketing channels. It combines a comprehensive set of data and marketing tools, and it makes them available through one, user-friendly and accessible platform.
Through the integration of customer data to form comprehensive profiles, marketers can produce and effectively manage optimised campaigns that engage and resonate with audiences. This results in the facilitation of more meaningful and lasting relationships with a customer base in the long term.
Today’s customers expect a seamless and engaging customer experience. Adobe Campaign addresses this challenge. Marketing campaigns can be tailored to each customer, with data used to create unique customer profiles. These profiles can then be reached across multiple channels, enabling businesses to deliver bespoke experiences. Take a look at some of the benefits of Adobe campaign services:
Adobe Campaign enables brands to build long-lasting relationships and create meaningful experiences, powered by customer data. Most businesses have plenty of data about their customers, but it’s usually scattered across their systems. Adobe Campaign gives businesses the tools to consolidate this data, to give a complete profile of customers that can be used to inform messaging throughout the customer journey.
Email marketing is an essential part of any marketing campaign. Adobe Campaign makes it easier to deliver effective and efficient email campaigns. Automation cuts out wasted time and labour-intensive processes, while also enabling more personalised, highly relevant campaigns for every customer.
Campaigns can be synchronised and then delivered across multiple touchpoints using Adobe Campaign. Multiple channels can be connected whether that is online channels including email, web and mobile and even off-line channels such as mail and call centres. This means that each customer receives relevant messaging across every channel during the entire customer journey, encouraging them to return to your business again and again.
As an Adobe partner, TAP CXM is committed to delivering bespoke Campaign solutions for our clients, seamlessly integrating Adobe Campaign into your business, tailoring it to meet your specific cross-channel marketing automation needs from database design to custom campaign development, and providing training so you can operate it self-sufficiently. We help our clients improve their customer communication, streamline campaign creation and set them up with the tools to drive profitability.
Our deep understanding of Adobe Campaign means we’ve been able to build our own tools to complement the software and give our customers added value in the form of audit and propensity systems. TAP’s unique products highlight and combat performance issues and predict the likelihood of audience engagement so you can make sure your campaigns are launched with maximum potential.