Now more than ever, it’s important for customers to receive a tailored and consistent experience across every marketing channel. However, independently managing campaigns is no longer the most effective strategy. Adobe Campaign, originally called Neolane, is a unified management platform which enables the consolidation of information, alongside the automation and monitoring of campaigns across various marketing channels. It combines a comprehensive set of data and marketing tools, and it makes them available through one, user-friendly and accessible platform.
Through the integration of customer data to form comprehensive profiles, marketers can produce and effectively manage optimised campaigns that engage and resonate with audiences. This results in the facilitation of more meaningful and lasting relationships with a customer base in the long term.
Our deep understanding of Adobe Campaign means we’ve been able to build our own tools to complement the software and give our customers added value in the form of audit and propensity systems. TAP’s unique products highlight and combat performance issues and predict the likelihood of audience engagement so you can make sure your campaigns are launched with maximum potential.