In its broadest Adobe Analytics also includes Adobe Data Collection to capture the data required for analysis, from your web and mobile properties. It then provides a range of different data and visualisation capabilities which can help you understand more about your audience:
Who they are
How they were acquired
How they engage
How well they are retained
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What will Adobe Analytics help you achieve?
Adobe Analytics provides organisations with the digital metrics and reporting points to comprehensively understand what marketing activities are contributing to success and how well they are meeting their business goals.
Using the power of the descriptive visualisations and drilldowns, combined with an app-like ‘drag and drop’ experience, marketers and analysts can clearly see how their KPIs are performing and make informed decisions on what to change and what to continue.
Benefits of using Adobe Analytics
With Adobe Analytics, you can benefit from:
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Real-time multi-channel feedback
Being able to measure the effectiveness of your website and customer experience across different devices at any given time makes it easier for you to make fast decisions on functional changes that will enhance performance.
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Valuable, useable data collection
Adobe Analytics allows you to combine your own CRM or ‘offline’ data with the digital and behavioural data collected to provide a 360 degree view of your visitors.
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Flexibility and customisation
How you choose to segment and view your data is entirely within your control with adjustable segmentation options and highly customisable reporting available. Adobe Analytics allows you to visualise your entire conversion funnel in a way that suits you.
Analytics in practice
Centaur Media highlighted several opportunities to overhaul web analytics and data processing capabilities using Adobe Analytics
Read their storyAdobe Analytics Experts
TAP CXM are Adobe Analytics experts
As an Adobe Analytics partner, TAP CXM is committed to delivering bespoke training and solutions for our clients. We seamlessly integrate Adobe Analytics into their businesses, tailoring each and every platform to meet their specific data collection and insight needs.
Adobe Analytics complements other leading Adobe Marketing Cloud tools, including Adobe Campaign and Adobe Target, to help businesses become market leaders through the delivery of exceptional customer experiences.
Our Adobe Analytics services extend across the full delivery of the platform; from the initial design to the implementation and running of Adobe Data Collection and Adobe Analytics.
We have helped clients improve their understanding of their visitors, streamline their data collection and ultimately provide them with the analysis tools to help them increase profitability.
