What is Adobe Analytics?

Adobe Analytics allows marketers to get to the heart of understanding the visitors to their digital properties and, using detailed segmentation and intuitive visualisations, understand what’s working effectively and what needs improving.

Adobe Analytics Logo

In its broadest Adobe Analytics also includes Adobe Data Collection to capture the data required for analysis, from your web and mobile properties. It then provides a range of different data and visualisation capabilities which can help you understand more about your audience:

  • Who they are
  • How they were acquired
  • How they engage
  • How well they are retained

What will Adobe Analytics help you achieve?

Adobe Analytics provides organisations with the digital metrics and reporting points to comprehensively understand what marketing activities are contributing to success and how well they are meeting their business goals.

Using the power of the descriptive visualisations and drilldowns, combined with an app-like ‘drag and drop’ experience, marketers and analysts can clearly see how their KPIs are performing and make informed decisions on what to change and what to continue.

Benefits of using Adobe Analytics

With Adobe Analytics, you can benefit from:

Analytics in practice

Handsome caucasian bearded supervisor with eyeglasses and in shirt and tie checking on quality of printed sheets while standing in printing shop.

 

Centaur Media highlighted several opportunities to overhaul web analytics and data processing capabilities using Adobe Analytics

Read their story

Adobe Analytics Experts

TAP CXM are Adobe Analytics experts

As an Adobe Analytics partner, TAP CXM is committed to delivering bespoke training and solutions for our clients. We seamlessly integrate Adobe Analytics into their businesses, tailoring each and every platform to meet their specific data collection and insight needs.

Adobe Analytics Visits from non mobile devices comparison of previous and last month

Adobe Analytics complements other leading Adobe Marketing Cloud tools, including Adobe Campaign and Adobe Target, to help businesses become market leaders through the delivery of exceptional customer experiences.

Our Adobe Analytics services extend across the full delivery of the platform; from the initial design to the implementation and running of Adobe Data Collection and Adobe Analytics.

We have helped clients improve their understanding of their visitors, streamline their data collection and ultimately provide them with the analysis tools to help them increase profitability.

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Services

Adobe Experience Cloud Adobe Campaign Adobe Target