Customer Experience Management

Customer Experience Management is what we do. Whether that’s advising on strategy, designing solutions, implementing the right tech or operating it on your behalf.

We work with B2B & B2C businesses helping you to understand your customers and deploy strategic, customer-centric plans to improve satisfaction, loyalty, and advocacy.

Our flexible services allow you to tap into our expertise where you need it, making us a practical, cost-effective partner if you’re keen to build upon your existing knowledge of marketing technology and automation.

TAP London Services


Our clients call on our advice at various stages of their projects and processes. We’ll help model data to support unified customer views, predict what your customers and prospects need, or develop a new CRM programme that will fit your needs. We go beyond the technical. We’ll hold discovery sessions to look at your business goals, processes, capability gaps and more, then make a plan to get you to where you need to be to so you can consistently engage every customer that encounters your brand.

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Got the plan but need to make it happen? We’re an implementation-focused business, as is reflected in our brand promise to get things done. Our architects and technical experts can design, develop and implement your platform, its capabilities, integrations and scalability. We find and set up ways to view complex information simply, giving you transparency of your customer data. If you need support with campaign execution, we’ll work with you to deliver highly personalised content, offers and recommendations at scale.

TAP London

Operate & run

We work with a number of organisations on longer terms, hosting and maintaining databases and data services, continually mining data, scrutinising analytics, generating reports and insight, and managing, delivering and monitoring targeted, personalised and effective multi-channel campaigns as a result. To support your in-house operations, we’re also proud to provide great training and education through the TAP Academy.

Our experts, your hats

In addition to working with clients directly, our white-label offering has been developed to enable you to extend our high quality services to your own customers under your existing brand. We’ve done this for some of the biggest names in the business, allowing them to offer specialist understanding and added value to their customer accounts.

We’re experts in a wide range of marketing automation and customer experience tools. Click on each to find out more:

Andrew Haines DataIQ 100 TAP London

Our ability to accelerate projects using marketing technology is an integral part of our value proposition, and our approaches are designed to help our clients deliver ROI more quickly

Andrew Haines - Co-founder

Take a look at our work

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