Though it’s a lesser known product in the UK, Zeta was founded in 2007 and has been operating globally since. It offers a comprehensive range of features, including email marketing, messaging, social media management, and customer segmentation, all integrated into a seamless user interface. This streamlines marketing operations and facilitates efficient omni-channel, cross-device communication.
At its core, Zeta leverages advanced data analytics to gain deep insights into customer behaviour, preferences, and trends. This information allows businesses to create highly targeted and relevant marketing campaigns, ensuring that each customer interaction is tailored to their individual needs and interests.