Though it’s a lesser known product in the UK, Zeta was founded in 2007 and has been operating globally since. It offers a comprehensive range of features, including email marketing, messaging, social media management, and customer segmentation, all integrated into a seamless user interface. This streamlines marketing operations and facilitates efficient omni-channel, cross-device communication.
At its core, Zeta leverages advanced data analytics to gain deep insights into customer behaviour, preferences, and trends. This information allows businesses to create highly targeted and relevant marketing campaigns, ensuring that each customer interaction is tailored to their individual needs and interests.
What will Zeta help you achieve?
The Zeta Marketing Platform is a game-changer for marketers without a technical team, seeking to enhance customer engagement and drive revenue growth. It’s data-driven approach, personalised marketing capabilities, and emphasis on automation make it a versatile and powerful tool for improving customer experience.
Benefits of using Zeta?
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The swiss army knife of CX platforms
Whether you need a campaign planner, CDP, messaging service, audience manager or analytical tool, you’ll find it all in one place with Zeta.
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Extended audiences
More relevant for companies with customers and prospects outside of Europe (due to GDPR legislation), the Zeta Data Cloud gives users access to third party data which can be queried, segmented and used to build out new target audiences.
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User-friendly interface
Zeta is straightforward to use with little need for a technical team post-implementation. Marketers can create and segment audiences, drag and drop content, build multi-channel campaigns and manage their data with ease thanks to it’s clear and intuitive interface.
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Artificial intelligence
One of Zeta’s standout features is its AI-powered recommendation engine, which suggests personalised content recommendations to customers, increasing conversion rates and fostering customer loyalty. Additionally, the platform’s automation capabilities enable businesses to automate repetitive tasks and optimize their workflow.
Zeta’s only global partner in the UK
Until recently Zeta’s in-house development team have managed all of their client implementation and integration projects. Having seen significant organic growth across America, Asia Pacific and Europe they asked us to be their only UK-based partner.
We’re committed to delivering bespoke Zeta solutions for our clients, tailoring the platform to meet your specific marketing automation needs and providing training so you can operate it independently.
