What is Salesforce?

Salesforce is a cloud-based customer relationship management tool. It is designed to help organisations with the management of customer interactions and provides deeper insights of data, personalised outreach with automation and improved customer service abilities.

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Salesforce’s remarkable journey began with a clear vision in a one-bedroom San Francisco flat. Now, it’s amongst the leading platforms in CRM and redefines the way businesses connect with customers.

Its most popular cloud services are:

Salesforce Sales – the heart of the Salesforce product ecosystem which ensures efficient lead & opportunity management.

Salesforce marketing – which facilitates campaign architecture, emailing, social media, content management and data analytics.

Salesforce Analytics – a visually based exploration experience, where users explore data whilst receiving actionable insights.

Salesforce Service – a platform for support teams, ensuring higher quality, longer-lasting engagement with clients.



What will Salesforce help you achieve?

CRM is crucial for a changing world, it’s what helps bring companies and customers together. Cloud-based CRM systems offer complete mobility and access to an ecosystem of bespoke apps. With a centralised source of data, it’s easier to understand how to allocate efforts and tailor messages with helpful AI-powered recommendations. Machine learning and natural language processing are the two most used AI techniques, their predictive analysis easily forecasts who is most likely to buy a product, hence providing a lead on the potential customers.

Salesforce provides user-friendly automation, timesaving macros, AI-powered insights and detailed customer information. Staff based anywhere can easily eliminate repetitive manual tasks and focus their energy on delivering personalised services at perfect times in their customers’ journeys.


Benefits of using Salesforce 

With Salesforce, you can benefit from:

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