Salesforce’s remarkable journey began with a clear vision in a one-bedroom San Francisco flat. Now, it’s amongst the leading platforms in CRM and redefines the way businesses connect with customers.
Its most popular cloud services are:
Salesforce Sales – the heart of the Salesforce product ecosystem which ensures efficient lead & opportunity management.
Salesforce marketing – which facilitates campaign architecture, emailing, social media, content management and data analytics.
Salesforce Analytics – a visually based exploration experience, where users explore data whilst receiving actionable insights.
Salesforce Service – a platform for support teams, ensuring higher quality, longer-lasting engagement with clients.
CRM is crucial for a changing world, it’s what helps bring companies and customers together. Cloud-based CRM systems offer complete mobility and access to an ecosystem of bespoke apps. With a centralised source of data, it’s easier to understand how to allocate efforts and tailor messages with helpful AI-powered recommendations. Machine learning and natural language processing are the two most used AI techniques, their predictive analysis easily forecasts who is most likely to buy a product, hence providing a lead on the potential customers.
Salesforce provides user-friendly automation, timesaving macros, AI-powered insights and detailed customer information. Staff based anywhere can easily eliminate repetitive manual tasks and focus their energy on delivering personalised services at perfect times in their customers’ journeys.
With Salesforce, you can benefit from:
Salesforce is always churning data into insights. With the use of dashboards and customised reports, users can identify trends, measure sales and marketing progress to see what’s effective. With Salesforce’s AI-powered service analytics platform, you can also get a deeper understanding of the data, uncover issues in any channel and improve customer satisfaction.
Users are able to create more relevant, personalised messaging that’s tailored to the unique needs of each customer. Through data collection, individuals who have important similarities can be segmented into different drip campaigns which launch a series of automated emails, triggered by their specific actions.
As a cloud-based CRM platform, Salesforce keeps record of conversations, interactions, needs, notes, and contact information where teammates can collaborate from anywhere.
Benefit from an all-in-one marketing solution with everything needed to deliver multichannel marketing campaigns in a B2C environment, from digital advertising to SMS messaging.
Salesforce’s Pardot tool, unalike the marketing cloud is more focused on email marketing and lead generation, it allows smart B2B marketing from within the Sales Cloud.