Enabling Valuable, Connected Customer Experiences

We embed strategic and technical expertise into your marketing team, helping you get more from your data, tech and talent to deliver better customer experiences and lasting business results.

Success story

giffgaff

Telco giffgaff boosted retention by an estimated 17,000 subscribers annually, thanks to a new welcome programme.

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WHAT WE DO

Understand Customers as Individuals

We help you make sense of scattered marketing data and turn this into meaningful insights, so you can better understand who your customers are and serve them appropriately.

  • Sharing customer insight
  • Defining, designing and implementing data solutions
  • Maintaining and managing customer identity

We’ve been incredibly impressed with Tap’s ability to understand our systems, people and process maturity sufficiently to begin to help on roadmaps for the future. The team have quickly become a reliable and very well trusted source of expertise, but more importantly than that, built confidence in senior stakeholders across the business that we can deliver on operational promises.

Ben Barrass, Group Head of Data, Centaur Media

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