Enabling Valuable, Connected Customer Experiences

We embed strategic and technical expertise into your marketing team, helping you get more from your data, tech and talent to deliver better customer experiences and lasting business results.

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Success story

giffgaff

Telco giffgaff boosted retention by an estimated 17,000 subscribers annually, thanks to a new welcome programme.

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See how we do it

WHAT WE DO

Understand Customers as Individuals

We help you make sense of scattered marketing data and turn this into meaningful insights, so you can better understand who your customers are and serve them appropriately.

  • Sharing customer insight
  • Defining, designing and implementing data solutions
  • Maintaining and managing customer identity

Access better customer insights

WHAT WE DO

Deliver Personalised Experiences at Scale

We help you deliver hyper-personalised, dynamic customer journeys that maximise relevance to drive deeper loyalty and growth,

  • Developing personalised audience strategy
  • Defining, designing and implementing activation solutions
  • Implementing, migrating and configuring marketing technology to enable hyper-personalisation
  • Delivering personalised customer experiences in-platform

Personalise your marketing

WHAT WE DO

Connect Seamlessly Across Channels

We help you unify your messaging across every touchpoint, delivering the kind of consistency that builds trust, drives engagement and boosts ROI.

  • Building customer journeys across multiple touchpoints
  • Connecting data across different platforms, including real-time data
  • Implementing, migrating and configuring marketing technology to connect journeys across all channels
  • Delivering connected customer journeys in-platform

Connect customer journeys

WHAT WE DO

Measure Incrementality and Effectiveness

We help you measure what matters, so you can track what’s working, tweak what’s not, and spend your budget more wisely.

  • Defining measurement approaches
  • Designing reporting solutions
  • Implementing platforms
  • Optimising performance based on measurement

Measure your effectiveness

WHAT WE DO

Manage Marketing Operations Efficiently

We help your martech work harder and your teams work smarter, turning complexity into streamlined success.

  • Evaluating and implementing new operating models
  • Re-engineering processes and resource management
  • Helping you automate processes through technology
  • Supporting transformations with change management

Optimise your operations

Success Stories

Vertu Motors Uses Imagino CDP To Rev Up ROI

Media Conglomerate Moves From Outsourced To Outstanding CXM

Zeta Implementation For A Discounted Goods Giant

Aligning Arup's B2B Marketing Operations

Henkel's Data Integration And Marketing Automation Project

giffgaff's Onboarding: 5-Star Marketing In Telecommunication

The Guardian's Data-Driven Revenue Growth Story

Pandora Enhances UX With Technical Consulting

Optimising McDonald's Data Processing (And Loyalty)

Delivering Ramblers' Operational Data Warehouse

TUI's Enterprise Marketing Platform Overhaul

William Hill Matures Customer Experience Model

We’ve been incredibly impressed with Tap’s ability to understand our systems, people and process maturity sufficiently to begin to help on roadmaps for the future. The team have quickly become a reliable and very well trusted source of expertise, but more importantly than that, built confidence in senior stakeholders across the business that we can deliver on operational promises.

Ben Barrass, Group Head of Data, Centaur Media

Dive Deeper Into CX

Insight

The Role of AI in CXM

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NewUpcoming events

From data deadlock to digital transformation

Tue 3rd June 9:00am • Ona Studio, near Old Street

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  • Get tailored advice and solutions for your business
  • Ask a question or find out more about our recent success stories
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