We are TAP CXM

Since we were founded in 2014 our vision has always centred around empowering people with the tools they need to succeed.

Our mission

We’re a close-knit, down-to-earth team of technical experts whose mission is to provide
the world’s best CXM services to our clients. By implementing new technologies,
strategies and processes, we enable our clients to prosper from deeper customer
understanding, increased engagement and continued brand loyalty.


We’re trusted experts in customer experience technology, each person accountable from day one, and encouraged to develop and certify our enthusiasm for what we do. In turn, we share what we know so you have the freedom and understanding to deliver great customer experiences.

We prefer to spend less time creating presentations and more time understanding what you need from us (and what you don’t), rolling up our sleeves and getting it done.

The way we work allows you to quickly become more self-sufficient. You can operate your own technology, make informed decisions and achieve your goals economically – bypassing the bureaucracy of a larger agency.

We’ll also provide ongoing technical support, becoming an extension of your team and working keenly towards your objectives, should you need us to. Some of our clients have been with us since the start with one-off projects becoming seven years of hard work, collaboration and friendship.

Our values

We're curious

Allianz TAP London

We’re excited by what’s possible with the right tools and technology to push the boundaries of CXM services and digital automation. Our curiosity stretches into our workplace culture where we learn from each other in pursuit of new thinking, ideas and opportunities. When we don’t have the answers, we see that as an opportunity to test, learn and innovate.

We take ownership

TAP London About

We take ownership of our projects and responsibility for our words and actions, knowing that what we do (and what we don’t do!) impacts on the people and businesses around us. We set realistic expectations and take pride in all we set out to do. We offer a first class experience and inspire others around us to do the same.

We help others

TAP London About

Friendly, inclusive and collaborative, we have fun and invest in our people and positive culture. Empowering people is important to us, along with sharing what we know, so everyone has the tools and understanding to succeed. We consider our environmental, social and ethical impact on wider communities, treat all people fairly and support charities through volunteer work and fundraising.

Thomas Fordham TAP London

"What really sets us apart is our ability to do the things we talk about, right now"

Thomas Fordham - Co-founder


We’re experts in…



dataIQ 100 Logo TAP LONDON
Apteco Accredited Trainer TAP London
Adobe Solution Partner Specalization for Adobe Campaign Classic


Seen enough? Let’s do this