5 Steps to a Successful Marketo Implementation

TAP CXM
22 Jun 2022

5 Steps to a Successful Marketo Implementation

Did you miss last week’s webinar on Marketo? It was less about the tech itself and more about the people and processes that make implementation easier and return on investment quicker, including:

  1. Resourcing right
  2. Setting guiding principles
  3. Strategic prioritising
  4. Training
  5. Learning from what’s been done before

We were joined by Martin Smith from Adobe, Jessica Tyler & Hollie Smith from Petplan (part of Allianz) to discuss what they did, and what they wish they’d done throughout their transition from manual process to Marketo automation.

This is an informal webinar designed to help you understand the complexity and commitment that comes with adopting a new marketing automation tool.


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