Bringing Adobe Campaign database marketing expertise in-house for the UK’s largest pet insurer
TAP played an integral role in evolving Petplan Partnerships’ marketing activity from time-consuming manual processes to an integrated Marketo solution. The solution saves time, reduces costs, and (crucially) increases the effectiveness of Petplan Partnership’s B2B communications. As a result, more breeders, vets and charities campaign for Petplan as their insurer of choice.
Petplan Partnerships, an Allianz brand, leverages relationships with influential partners to reach pet owners at relevant points in the pet-owning lifecycle.
Strong partnerships enable business growth. So when Petplan Partnerships realised their legacy email marketing system was falling short, they sought out TAP, the UK’s leading database marketing consultants.
"It was great working with James. He made everything so easy and Marketo got delivered perfectly! We are so happy with his work and the TAP team in general.”
"The training was really good. I felt that there was loads of information and functions but I feel that I have a good understanding of the platform."