Marketing Technology Services
TAP CXM Provide World-Leading Marketing Technology Services
Marketing technology (also called martech) encompasses all the components needed to power a modern customer experience: comprehensive data access, AI-enhanced analytics, and function-specific tools on an extensible platform.
These platforms are marketing powerhouses that let you foster cross-team communication, rapid decision-making, and optimised customer interactions – and we’re here to ensure you know how to benefit from all of it. With years of experience working with world-leading martech platforms, we are here to help you derive the most power out of your technology.
Benefits of Marketing Technology
Marketing Technology offers a number of benefits to its users. Some of these benefits include:
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Deliver a better customer experience
Marketing technology lets you identify what matters to each segment of your audience. Armed with this knowledge, you can create meaningful messaging and develop personalized approaches.
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Get more out of your data
By eliminating data silos and enabling fast access to the latest information, you gain a reliable source of up-to-the-minute insights into your customer base.
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Improve team efficiency and effectiveness
Streamline all marketing activities with the right marketing technology stack. Team members have instant access to needed information, while team leaders can strategize, plan, and adapt to new trends.
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Simplify campaign management
Manage complex campaigns across a myriad of devices, audiences, and channels – including social, web, mobile, and AR. Automate time-consuming manual processes, track results, and understand outcomes.
Our Marketing Technology Expertise:
A deluge of data is available, but only marketing technology services can help businesses utilize their data to provide the kind of experience customers demand. That’s where we come in.
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Adobe Experience Cloud
Created specifically to help companies develop amazing customer experiences, the Adobe Experience Cloud is a comprehensive marketing technology suite. It includes a unified platform as well as integrated tools for creating content, deploying data analytics, developing customer segmentation, and more. Find out more about Adobe Experience Cloud.
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Adobe Campaign
Use your customer data to develop effective marketing campaigns across email, mobile, and other online or offline channels. Delivered personalized, relevant messages to each of your customers and watch engagement and loyalty soar.
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Adobe Target
Fully personalize your customer experience with Adobe Target. Not only does Target let you evaluate outreach easily and quickly via automated, multivariate A/B testing, it also provides AI-backed smart recommendations, targeted content, and advanced audience segmentation. Read more about what Adobe Target can do.
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Adobe Analytics
Enhance your marketing efforts with Adobe Analytics, an industry-leading martech solution that adds data-led decisions to your toolbox. Uncover hidden trends and insights, understand your customers, and drill deep into the details to find exactly what you need to know.
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Tableau
Intuitively understand data at a glance with Tableau, one of the world’s best-loved data visualization solutions. Transform your data from raw numbers to beautiful and meaningful charts, graphs, and other types of visual analytics.
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Apteco FastStats
Distill all the information from large data sets into a single view. With FastStats, you can quickly and confidently develop customer profiles, perform geographical and predictive analyses, find the best follow-up actions, and more.
Marketing Technology Services
What Can Our Marketing Technology Services Do For You?
Choosing the right marketing technology stack can be daunting. As Adobe partners and martech experts, TAP CXM has the experience and expertise needed to help you navigate the entire process, from analysing your current needs to implementing a complete martech system and providing training to help you make the most out of your technology.
Please get in touch to see how TAP CXM’s marketing technology services can help you improve your business’ performance.
