B2B Practice Lead

TAP CXM is a leading customer experience management consultancy dedicated to helping businesses transform and optimise their customer engagement strategies. Our team of experts leverages innovative technologies and strategic insights to drive personalised and impactful customer experiences. We partner with clients across various industries to deliver exceptional CXM solutions that create lasting customer relationships.

Role, Key Duties, and Responsibilities

As the Practice Lead, you will be responsible for managing the B2B Practice. Leveraging your extensive experience, ideally including Marketo, you will lead a team of experts to deliver tailored Martech solutions, drive client success, and contribute to the growth of the practice. The Practice Lead will also play a key role in helping clients implement B2B Marketing Automation Platforms from scratch, integrate it with their CRM system, and help set up programs and capabilities.

The day-to-day responsibilities include:

• Lead and mentor a team of B2B Marketing Automation specialists, fostering a collaborative and high-performance culture.
• Acting as a Consultant | Project Lead | Solutions Architect on a number of client projects.
• Conduct discovery, design, and implementation phases for projects focusing on driving B2B marketing and sales automation excellence.
• Build and nurture strong relationships with key clients, understanding their unique business needs and objectives.
• Collaborate with the Client Services and Sales Team to identify and pursue new business opportunities.
• Oversee the successful delivery of projects, ensuring they align with client expectations, timelines, and budgets.
• Work with the team to implement marketing automation programs and processes, with industry best practices and recommendations.
• Understand the client landscape associated with cross-channel strategy and execution.
• Collaborate with technical resources and architects to define a solution.
• Lead meetings and workshops with clients. This includes understanding the as-is and to-be, design sessions and documentation to enable solution development.
• Advise clients on Marketing Automation Platform integration with their CRM system and assist in the integration of additional platforms.
• Work with the team to drive user adoption and support the client on organisation-wide change management.
• Provide insights from industry experience to help guide clients on how to evolve and develop their use of the Marketing Automation Platform.

The Ideal Candidate

The following traits, skills and experience are sought:

• B2B Marketing Automation experience (Marketo preferred) with demonstrable success in delivering integrated solutions that may include CRM, content management, digital marketing, and/or marketing analytics services.
• Strong understanding of B2B marketing strategies, lead generation, and customer journey optimisation.
• Proven experience in a leadership role within the MarTech industry.
• Proven experience in a consultancy environment.
• Experience of leading large multi-national implementation projects.
• Experience providing Business Consultancy and/or Technical Consultancy on B2B Marketing Automation projects.
• Demonstrated success in building and leading high-performing teams.
• Experience working on technically complex projects involving CRM integrations (Salesforce and Microsoft Dynamics) and/or CDPs.
• A strategic and commercial thinker.

The Good Bit

In return, we offer all members of the team:

• A competitive salary linked directly with your experience.
• A quarterly profit-based company bonus scheme; If TAP is successful, we want to directly share this with the team that makes it happen.
• Fully funded private healthcare scheme.
• Activity points reward programme and a smart watch to meet those goals.
• 25 days holiday each year, plus bank holidays.
• Holiday buy scheme.
• Company pension scheme.
• We operate a number of other benefit schemes that include cycle to work, childcare vouchers, online training and a travel card loan scheme.
• Hybrid and flexible working.
• Dynamic and inclusive work environment that values creativity, innovation, and teamwork.

Our office is based in Southwark, walking distance from Southwark, Waterloo, Borough and Lambeth North. Working hours are Monday to Friday 9:00am until 5:30pm. We have a hybrid working approach which allows for a 50/50 split between home and office working.