TAP Breakfast Club: Highlights from our first event

Shannon Okeya
9 Nov 2023

Last week, we hosted our first-ever Breakfast Club at The Hoxton. It’s a new invite-only event that we’re holding quarterly to bring our clients together and provide them with valuable opportunities to learn, network, and grow. This time we had the pleasure of having James Dixon, Head of CRM at Direct Wines, speak about their CRM transformation project.

The event kicked off with a short networking session, where guests from Prostate Cancer UK, Allianz, On The Market, William Hill, NHS, News UK, and Campaign Against Living Miserably and Saga had the chance to meet and connect with fellow peers in their field. We were then welcomed with a table full of breakfast treats: avocado on toast, yogurt and granola, eggs and bacon! It was a great way to start and left us all feeling energised for the talk that was to come.

After breakfast, James Dixon began his presentation. We’ve only started working with Direct Wines this year, but we’re already making significant progress in helping them with their Adobe products. James spoke about Direct Wines’ CRM journey, sharing their successes and challenges along the way. His presentation was both informative and engaging, and we all left with valuable takeaways.

Here are some of them:

  • CRM is an ongoing journey, not a one-off project.
  • Data and team empowerment are essential for driving better decision-making.
  • Personalisation and customer-centricity are key for an effective CRM transformation.
  • Navigating a CRM transformation is complex, and using technology tools to achieve it is not as simple as drag and drop. It’s best to partner with experts who know how to use the tools effectively.

Following the presentation, we had the opportunity to ask questions and network. It was great to see our clients and catch up in person as we typically only see them through video calls. The feedback from the event was overwhelmingly positive, with guests commenting on how good James’ presentation was, the tasty breakfast and the great networking experience.

What a success! We’re looking forward to hosting the next one in 2024!

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