And it’s costing companies millions.
CMOs are investing in martech but not getting the results they expect. In part, it’s because marketers use only a fraction of the tech stack’s potential.
Before investing in new martech, it pays to get your ducks in a row. That means revisiting the customer experience strategy, taking stock of resources, and seeking independent advice.
This whitepaper is a cheat sheet to making martech investments that pay off. Inside, we’ve shared experiences from our clients, plus insight gathered from years in CX consulting.
TAP CXM is a leading CXM consultancy based in London and New York. We work with ambitious brands to build loyalty, personalise customer journeys, and scale in-house capabilities.
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TAP CXM works with brands and agencies to deliver cross-channel, data-driven marketing and customer experience solutions. When you hire TAP, you don’t just need a digital marketing consultant – you need a partner who is an expert in Adobe Campaign and the Experience Cloud. On a day to day basis, we help our clients to accelerate projects that provide meaningful insight and memorable customer experiences.