78% of Association of National Advertisers (ANA) member marketers launched agency offerings in-house in 2018, compared to a reported 58% in 2013. Unilever, Procter & Gamble, Uber, Barclaycard and Lego are just some of the brands who’ve talked up the resulting efficiencies, security and transparency.
The rewards are huge. But how do marketers navigate their way through the risks? What are the pitfalls to avoid as they seek the paybacks from this new client/ agency landscape?
Listen to this TAP CXM webinar, hosted by Econsultancy, to learn how you can follow best practice in-housing principles, to help optimise your campaigns.
Thomas Fordham, Co-Founder, TAP CXM
Andrew Haines, Co-Founder, TAP CXM
Darron Gregory, Principal Consultant, TAP CXM
Michael Nutley, Freelance Senior Analyst, Econsultancy