How To Make A Martech Decision You Won't Regret

This Lunch Club is getting practical.

Mention “RFP” to most marketing and data teams and you get a mix of determination and dread: months of requirements, questionnaires and demos. Every vendor saying yes to every capability making it near impossible to differentiate. And the very real risk of buyer’s regret in the end.

We’re not here to run through a generic checklist. We’re going to show you a real, tried-and-tested RFP process, and share what we’ve learned doing this many times over: where teams get tripped up, what gets forgotten, and what to avoid.

We recently helped a B2B publishing company run a technology selection across a multi-brand, multi-market business. We helped them work out what they actually needed before looking at any platform, matched the options to their requirements, their budget and the way their teams really operate, and landed on a decision they were confident in. We’re now implementing it. (That last part matters because we go on to build what we recommend – our advice has to hold up).

If you’re coming up to a license renewal or wondering if your stack still fits, register here to save your seat and learn how to avoid the common pitfalls.

What we’ll cover:

• The case study: from unclear requirements to a confident decision, across multiple brands and markets
• How to define what you actually need before you shortlist a single platform
• Why the recommendation is better when strategy and technical architecture sit in the same conversation
• The mistakes that lead to regret at renewal, and how to avoid them

What to expect on the day:

This is a jam-packed 90 mins including a presentation, open forum discussion, and the opportunity to network with your peers. Lunch will be served throughout.

Speakers

• Chantelle Casey, Principal Solutions Architect
• James Gent, Director