AI in Enterprise Marketing

Lunch Club is back in July, and by popular demand, the conversation is returning to AI. We’ll look at where things stand across the enterprise marketing landscape, explore what vendors are releasing and what it means for martech stacks and team structures. And we’ll look at why some companies are building agentic AI tools that they own, instead of buying into a vendor ecosystem.

We’ll also be sharing some of the AI capabilities we’ve been developing for clients, and closing with a live demo that shows how quickly a plain-language brief can become a working campaign.

If you want a clearer picture of where AI is heading and what it could mean for your team, this is a good place to start.

Spaces are limited, register here to secure yours.

What we’ll cover:

• The AI landscape in enterprise marketing and how it’s evolving
• A look at what the main technology vendors are releasing and what it means in practice
• How AI is reshaping martech stacks and marketing team operations
• Why some businesses are already building their own AI agents
• An introduction to Tap CXM’s enterprise AI capability, including audience builders, channel selectors, campaign QA, and more
• A live demo of a campaign builder designed for an insurance client: from business brief to technical delivery, in one workflow

What to expect on the day:

12:30 Arrival & refreshments
12:45 Presentation on AI, vendor tools and impact on architecture, team and CX approach
13:15 An introduction to Tap CXM’s enterprise AI capabilities
13:25 Live demo of AI campaign builder
13:35 Conclusion and roundtable conversation
14:00 Close

A plated lunch will be served during the presentation.

Speakers

• Mark Clydesdale, Head of Strategic Consulting
• Chantelle Casey, Principal Solutions Architect
• Dirk Wybe de Jong, Solutions Director