Our Team

We’ve searched far and wide to build
the
best team in CXM consulting.

Meet The Leadership Team

Andrew Haines

CEO & Co-Founder

Clare Morgan

Head of Client Strategy

James Gent

Business Consultant

Paul Skinner

Managing Director (USA)

Sam Taverner

Chief Growth Officer

Thomas Fordham

COO & Co-Founder

We’re a team of close-to-100 CXM specialists, strategists, technologists, analysts, and all-round problem-solvers, spread across the UK, North America, Barcelona and several hot-desks in between. We come from different industries, backgrounds, and disciplines. But we’re united by a few things: curiosity, clarity, and a genuine drive to help clients succeed.

We don’t just consult – we embed. Which means you’ll work closely with us. We’re people who get stuck in, think ahead, and care as much about your business outcomes as you do.

Our Culture

We Succeed When You Do

Collaboration and collective effort fuel our mutual success. We work together to understand your goals, discover what’s possible, and enable you to achieve it.

Value is our Driving Force

By aligning with your commercial goals, focusing on measurable results, and creating mutual value for your customers, our CXM consultants amplify your ROI and aim to become your best investment.

Reliability is our Baseline

You can trust Tap CXM to handle your account, your data and brand with integrity. We do what we say — and we know what we’re doing. Transparency is a non-negotiable for us.

We Make it Happen

We strive to drive positive change by going above and beyond. Our genuine passion for what we do means we meet every challenge with enthusiasm, energy and agility.

Want to Know More?


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