Our Team
We’ve searched far and wide to build
the
best team in CXM consulting.
We’re a team of close-to-100 CXM specialists, strategists, technologists, analysts, and all-round problem-solvers, spread across the UK, North America, Barcelona and several hot-desks in between. We come from different industries, backgrounds, and disciplines. But we’re united by a few things: curiosity, clarity, and a genuine drive to help clients succeed.
We don’t just consult – we embed. Which means you’ll work closely with us. We’re people who get stuck in, think ahead, and care as much about your business outcomes as you do.
We’re also proud to be different in ways that matter:
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We’re 50/50 male/female across the company – something that’s still rare in tech!
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We’ve run a structured graduate programme for over a decade, turning raw potential into confident CXM leaders. Many of our most senior consultants started out here.
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We actively invest in people’s growth whether it’s their first job or their fifteenth.
Our leaders brings deep experience across data, strategy, technology, and customer marketing. They set the bar and keep us all focused on what matters most: delivering real, lasting value for our clients.
Our Culture

We Succeed When You Do
Collaboration and collective effort fuel our mutual success. We work together to understand your goals, discover what’s possible, and enable you to achieve it.

Value is our Driving Force
By aligning with your commercial goals, focusing on measurable results, and creating mutual value for your customers, our CXM consultants amplify your ROI and aim to become your best investment.

Reliability is our Baseline
You can trust Tap CXM to handle your account, your data and brand with integrity. We do what we say — and we know what we’re doing. Transparency is a non-negotiable for us.

We Make it Happen
We strive to drive positive change by going above and beyond. Our genuine passion for what we do means we meet every challenge with enthusiasm, energy and agility.