Our Team

We’ve spent more than 10 years building
the
best team in CXM consulting.

Meet the Tap CXM Leadership Team

Andrew Haines

CEO & Co-Founder

Clare Morgan

Head of Client Strategy

James Gent

Business Consultant

Paul Skinner

Managing Director (USA)

Sam Taverner

Chief Growth Officer

Thomas Fordham

COO & Co-Founder

Tap CXM is a team of close to 100 people in the UK, North America, Barcelona, Melbourne, and Mumbai. Martech specialists, customer experience strategists, data analysts, digital transformation project managers, and all-round problem-solvers. We come from different industries and backgrounds but we’re united by our curiosity and tenacity, and a genuine drive to help clients succeed.

We aren’t your typical arm’s-length consultants. Our CXM consulting approach is to embed within your teams, adapt to your processes, and stay focused on measurable outcomes. We enable exceptional customer experiences, because we care as much about growing your business as you do.

Our Culture

We Succeed When You Do

Collaboration and collective effort fuel our mutual success. We work together to understand your goals, discover what’s possible, and enable you to achieve it.

Value is our Driving Force

By aligning with your commercial goals, focusing on measurable results, and creating mutual value for your customers, our CXM consultants amplify your ROI and aim to become your best investment.

Reliability is our Baseline

You can trust Tap CXM to handle your account, your data and brand with integrity. We do what we say — and we know what we’re doing. Transparency is a non-negotiable for us.

We Make it Happen

We strive to drive positive change by going above and beyond. Our genuine passion for what we do means we meet every challenge with enthusiasm, energy and agility.

Want to Know More?


Keep in touch

Stay informed with personalised updates and insights by signing up to our customer experience focused newsletter.

  • Get the latest CX trends and updates
  • Get inspired by the latest success stories
  • On average, we’ll send one email a month
  • You can unsubscribe at any time
We just need a few more details
Newsletter Pop Up
Radio Buttons
close