Consultancy, support and custom capabilities for a global entertainment guru
When Miro outgrew their martech stack, they chose Marketo and Salesforce as the solution. Here’s how TAP CXM delivered an ambitious Marketo project.
Online collaboration tool Miro saw its user base grow from ~5M to 35M+ users in under three years.
This explosive growth meant Miro’s existing marketing technology stack, which included HubSpot, could no longer support their needs.
Between March and June 2022, TAP CXM was part of the team delivering an ambitious Marketo implementation that enables Miro to deal with sales enquiries more efficiently and deliver marketing automation at scale.