First Class CRM technology for Australia’s most competitive frequent flyers programme
On today’s menu: Adobe Campaign expertise and business consulting. When McDonald’s identified pernicious blockages in their data processing pipeline, TAP CXM helped clear the way to a streamlined, stable customer experience.
Our Adobe Campaign expertise was integral in developing the processes and documentation that enables McDonald’s to deliver 200+ campaigns and tasty morsels of messaging to millions of satisfied customers.
McDonald’s uses Adobe Campaign to summarise transaction data and deliver personalised messaging via email and through the My McDonald’s app.
Every bite (and byte) of data informs the way McDonald’s structures personalised offers, rewards, reminders, and surprise-and-delight moments.
But when bottlenecks from millions of transactions clogged the system, automations would regularly stall. Emails didn’t send. App notifications stayed quiet.
Moreover, rectifying the outages each time required a prohibitive amount of work.