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Adobe Campaign enables InComm Payments to retain customers and launch new products. Here’s how TAP CXM’s expertise helped bring that about.
InComm Payments partners with some of America’s biggest brands to offer innovative payment solutions, gift cards, and user-friendly financial products.
Adobe Campaign Standard is the engine powering customer communication for many of these partnered offerings. Of course, there’s an inherent need for airtight customer data handling with financial products.
So, when Adobe called TAP to consult on a tricky Adobe Campaign Standard instance for a new debit card product in 2021, we knew it was the start of a dynamic and exciting relationship.