Bringing Adobe Campaign database marketing expertise in-house for the UK’s largest pet insurer
The telecommunications company worked with TAP to develop a new welcome programme. Together, they aimed to increase retention by transforming the experience for new members during the first month of their membership.
giffgaff have been using Adobe Campaign since 2010 and already had a successful welcome programme; however, in the sim only telecommunications industry, data-driven marketing is central to remaining competitive.
giffgaff wanted to accelerate its data-driven transformation with an all new welcome programme to boost member retention, increase the use of cost-effective support channels and improve member engagement.
Working with TAP has brought tremendous benefits to giffgaff in terms of our ability to take advantage of the Adobe Campaign technology. Our work with TAP is characterised by mutual co-operation and responsibility for the achievement of giffgaff’s CRM goals.