Up and running right away
After only 6 months, more than two-thirds (around 70%) of Data Axle’s legacy clients were comfortable using Adobe Campaign Standard with some being entirely self-sufficient. And that “a-ha” moment when the team we’re training understands Adobe Campaign and gets excited about the system is second to none.
So what does it take to get from novice to champion in 6 months?
TAP’s subject matter expertise
Chantelle, Toby and Andrew are Adobe Experience Cloud experts in their own rights. But it’s their Adobe Campaign enablement and documentation skills that are in demand for Data Axle.
System migrations can be tricky. TAP CXM and Data Axle collaborated closely to migrate users smoothly, strategically and without stress to the user.
Adoption is only part of the puzzle. To be truly successful, we needed to train Data Axle’s clients to be independent in Adobe Campaign Standard.
…which meant helping them to understand what’s possible in the platform. Nothing gives the team greater satisfaction than seeing a client’s face light up at the potential of Adobe Campaign to revolutionise their marketing.
Along the way, we provided development support and bug fixes to ensure a smooth migration and easy adoption, keeping our focus on supporting Data Axle with embedded expertise and delivering value to each unique instance.
We embraced the challenges, enabled solutions and ultimately helped Data Axle’s clients realise value with Adobe Campaign Standard