Scalable Adobe Campaign solutions for a consumer goods giant
TAP CXM are seasoned Adobe Campaign implementation partners and consultants. Find out how we applied our expertise in a high-stakes industry.
TAP CXM has been working with QiH Group since October 2022 to scope, implement and optimise the iGaming innovator’s Adobe Campaign V8 instance.
As well as streamlining import processing, data flowing into Adobe Campaign is now more visible to the QiH team (without compromising GDPR or CAN-SPAM compliance).
More visibility into the data pipeline means enhanced analytics, faster decision-making, and more agile personalisation opportunities.
Targeting was one of the main drivers for QiH to migrate to Adobe Campaign. Previously, they couldn’t segment the 1.2 million contacts along any usable lines.
Adobe Campaign makes it possible to view – and use – email metrics on the individual user level. This clarity has enabled QiH to get closer to ‘audiences of one’, delivering personalised emails with targeted offers.
With 20+ betting and gaming brands under the QiH umbrella, database contacts might belong to several brands concurrently. Embedding a user-friendly preference centre into emails is essential.
Every email contains a link for users to access, review and manage their communication preferences.
Two deliverability challenges appear when migrating to a new email platform:
We knew to plan for the transition. By ‘warming up’ servers with small batches of emails from the sender’s IP, we could build trust and maintain high email deliverability rates – something that’s difficult to reverse if it goes awry.
Our two companies have a lot in common.
QiH Group is making great use of their built-for-purpose Adobe Campaign V8 instance, and we’re thrilled to be along for the ride.Start a conversation with us