Apteco
Apteco gives you the tools to turn your data into actionable marketing insights, all in one easy-to-use platform. It’s designed to help you uncover insights quickly, activate your audiences, and maximise your ROI.
Visualise with clarity
FastStats enables users to create charts, diagrams and profiles that gather deep customer insights and make personalised campaigns easy.
Precision targeting
Apteco’s predictive modelling and PWE (Predictive Weight of Evidence) scoring allow you to target with pinpoint accuracy.
All-in-one simplicity
From analysing data to launching campaigns and tracking real-time results, Apteco lets you do it all from one streamlined platform, from any device.
Total transparency
Next level visibility across project leaders, stakeholders and implementers. Interactive dashboards keep the whole team informed.
We work with TAP CXM to support us on our large digital transformation projects. TAP’s experience has provided a key role in helping us to deliver these initiatives with impressive results.
Our other technology partners
Adobe Experience Cloud
A suite of marketing, analytics, advertising and commerce tools designed to create personalised, seamless B2B and B2B CX
- Technical deployment and platform integrations
- Auditing Adobe solution performance
- Complex analytics and reporting
- Tailoring Adobe solutions to business requirements
- Campaign optimisation, performance and attribution models
- Troubleshooting & resolving technical issues & performance challenges
Bloomreach
A leading digital experience platform, combining content, commerce, and AI to drive personalised customer journeys.
- Data & analytics strategy & reporting
- Integration with other platforms
- Campaign management and performance
- Omnichannel personalisation and bespoke customer journeys
Braze
Braze simplifies multi-channel marketing and boosts customer engagement, excelling in personalised, data-driven communication.
- Complex platform migrations
- Campaign management and performance
- Training and in-platform optimisation
- Personalisation and bespoke customer journeys
- Finding solutions to Braze limitations
Imagino
A composable, revenue-focused Customer Data Platform (CDP) that champions modern, agile data management.
- Help with technical deployment
- Proving effective campaign solutions
- Tailoring Imagino solution to business requirements
- Optimising Imagino use to get the most value
Iterable
An AI-powered, cross-channel communication platform with sophisticated segmentation features and comprehensive journey capabilities.
- Technical Deployment
- Implementation of effective campaign solutions
- Tailoring Iterable to business requirements
- Improving utilisation and performance
Salesforce
A cloud-based CRM platform offering tools for sales, service, marketing and analytics solutions.
- Implementation and integration with other platforms
- Tailoring features, functions and reports to suit business needs
- Data quality and migration
- System performance & trouble-shooting
Zeta
Zeta is a data-powered marketing cloud offering AI-driven insights, customer segmentation, and omnichannel orchestration.
- Platform migration and integration
- Building and executing complex multi-channel campaigns
- Enhancing personalisation with AI and machine learning
- Analytics, performance tracking, and reporting
- Optimising system performance and troubleshooting
Get answers to your questions
Talk to us today, we’re here to help.
- Share your CX challenges
- Get tailored advice & solutions for your business
- Ask a question or find out more about us
