Gearing up for Adobe Summit 2023

TAP CXM

11 May 2023

Adobe Summit EMEA is less than a month away, and we’re putting the finishing touches on our booth for the big event.

This is the Coachella of CXM. The Burning Man of martech. Notting Hill Carnival for marketing nerds.

You get it – Adobe Summit, planned at London’s ExCeL centre on June 8 and 9, is a big deal. It’s a must-attend event for anyone working in digital marketing or CXM. Speakers from all over the world will share new ideas and innovative technologies.

TAP CXM will demonstrate our latest Adobe platform audit and Adobe Workfront solutions for anyone wanting a hands-on experience. You can book a 10 min session with us.

Who’s going to Adobe Summit?

We are. Hopefully you are, too.

Adobe Summit is designed for business professionals, digital marketers, and CXM specialists keen to stay updated with the latest trends, technologies and strategies.

This year’s Summit promises “new horizons of possibilities to make your digital experience future proof, spark inspiration, and build connections that empower opportunities to grow your business.”

Expect keynote talks from Adobe CEO Shantanu Narayen, President of Adobe’s Digital Experience Business Anil Chakravarthy, and a long list of guest speakers.

Alongside industry heavyweights from Publicise Group, Fortnum & Mason, EY, and of course Adobe, celebrities including Dame Emma Thompson and Richard Ayoadea will give talks on the future of digital experiences.

5 sessions we’re looking forward to

1. Using Data and Insight as a Force Multiplier for CXM

Jun 9 13:00 – 13:30

Explore how cross-channel data collection and cross-functional CXM ownership work together to engage customers and enhance experiences across the lifecycle.

2. The Future of Adobe Workfront

Jun 8 14:15 – 14:45

Adobe Workfront is a powerful tool our clients use to streamline workflows and scale CX programs, resulting in more efficient and effective customer experiences.

3. Amplifying Business Value Through Empowered Experiences

9 June, 15:15 – 15:45

Learn how customer-centric interactions can unlock new opportunities, build loyalty, and give you a competitive edge. Get valuable insights on creating exceptional experiences that empower customers, employees, and stakeholders.

4. Architecting the Future of CX

Jun 9 12:15 – 12:45

Covering topics like hybrid design, architectural considerations in martech, and data flow, this session will surely be a masterclass in using Adobe Experience Cloud to personalise marketing and enrich experiences.

5. Getting Started with Analytics and Data Democratisation Best Practices

Jun 9 14:30 – 15:00

Hear from Nationwide Building Society on their success with making Adobe Analytics tools available throughout the organisation, and how it helped the company gain actionable customer insights.

Find detailed information and the full list of sessions here.

What we’re talking about at Adobe Summit

TAP CXM is fielding a team of customer experience specialists for this year’s event. We welcome current and future clients to stop by and chat about all things CXM.

In particular, we’ll be linking up with this year’s theme, demoing our Adobe Workfront and Adobe platform audit solutions.

Our CXM consultants will also be on hand to discuss the latest AI advancements, plus answer questions about Adobe Experience Platform and database marketing solutions.

Adobe Workfront demonstrations

Adobe Workfront is a cloud-based work management platform with tools to manage projects, tasks and workflows. It enables busy teams to collaborate and streamline work processes, from project planning and tracking to resource management and reporting.

One big advantage of Adobe Workfront is the seamless integration with other Adobe Experience Cloud products, especially Adobe Campaign, Marketo Engage and Adobe Analytics.

We’ll be demonstrating Workfront for anyone who wants to stop by and learn more about this game-changing management solution.

Adobe platform audit walkthrough

TAP’s proprietary Adobe platform audit software enables our CXM consultants to conduct a comprehensive review of your Adobe platform configuration.

We can:

Identify areas for improvement
Provide actionable recommendations
Optimise your implementation

Our Adobe platform audit service grew naturally from our experience with helping clients maximise their martech ROI. Stop by to see the software in action and learn how you could benefit from a bespoke Adobe platform audit.