Martech Reality Check
An unbiased look at the CDP landscape
Tap CXM’s Breakfast Club this July aims to demystify the CDP landscape and work out if there’s a need for one in your tech stack.
Date
Thu 10th July
Time
9:00am
Location
The Hoxton, Holborn.
CDPs can truly be a game-changer, providing the depth, agility, or scalability you need to meet customers’ expectations for connected and personalised experiences. But is a CDP right for your business? If so, which one is best? It’s not an easy question to answer.
Join us on 10th July for a straight-talking session on CDPs – what they’re for, where they fit, and how to make them work for you.
Here’s what we’ll cover:
- What CDPs are actually designed to do and how to know if you need one
- How they stack up against data hubs
- The market leaders, challengers and breakthrough players – their strengths and limitations
- How to define your use cases
- Our own experiences of working with Adobe RT CDP, imagino, Tealium, Zeotap and Salesforce Data Cloud across different industries
And of course, there’ll be a top-tier brunch and time to swap notes with peers and industry pros.
Expected schedule:
-
- 9am Arrival
- 9.15am Presentation and interactive discussion
- 10.15am Brunch and networking
- 11.30am Close
This event will be hosted by:
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- Neil Hughes, Marketing Solutions Director
- Toby Lukehurst, Senior Technical Consultant
Spaces are limited, so RSVP today to secure your spot!
