Tap CXM Breakfast Club
What Does Great CXM Really Look Like?
Tap CXM’s Breakfast Club is back this October – this time, we’re going big on best practice. Join us to explore what great really looks like, and what you need to achieve it.
Date
Thu 2nd October
Time
9:00am
Location
The Hoxton, Shoreditch.
We’ll explore proven approaches across Tap’s five pillars of CXM:
- Understanding your customers as individuals
- Delivering personalisation at scale
- Connecting multichannel customer journeys
- Measuring incrementality and effectiveness
- Managing efficient marketing operations
Mark Clydesdale, Head of Strategic Consulting, and Chantelle Casey, Senior Solutions Consultant, will share real examples of great CXM across industries – highlighting what works well, and where others can take inspiration from the banks, telecoms providers, airlines and other organisations we’ve worked closely with.
Plus, they’ll give practical advice on the tools, teams and operating models that will get you there.
We’ll cover:
- The five pillars of CXM and why they matter
- What great looks like in CX right now, including real case studies
- The strategies, processes and technologies typically used to solve CXM challenges
- And what you need in place to achieve good, great or best in class CXM
If you want to raise the bar, this session will help you find your next focus.
And of course, there’ll be time to swap notes over brunch.
Regulars, please note the change of venue on this occasion!
Here’s the plan for the morning:
9:00am Arrival
9:15am Presentation and interactive discussion
10:15am Brunch and networking
11:30am Close
Spaces are limited. RSVP today to secure your spot.
