The Long And Short of Loyalty
A VCCP Challenger Series Masterclass
As part of VCCP’s Challenger MiniSeries, we’ve been asked to join the panel to discuss The Long And The Short of Loyalty – alongside our friends from LEGO and DMA.
Date
Thu 12th June
Time
8:30am
Location
Greencoat House Francis Street London SW1P 1DH
It’s an earlier start for this event but we think it’ll be worth it. You’ll get insights from a DMA exclusive study of award-winning loyalty brands, featuring the Top 20 Loyalty brands that are delivering both long-term and short-term impact.
Plus, there’ll be stories from UK consumers uncovering the features of loyalty superbrands that make them loved, motivating and valuable.
Speakers
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Ed Grimsey, D2C Director at LEGO
-
Ian Gibbs, Data and Insight Director at DMA
- Mark Clydesdale, Head of Strategic Consulting, Tap CXM
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Pippa Pennycook, Head of Client Strategy at Cowry Consulting
