AntiCon
The Martech Alliance’s “Anti-Conference”
Straight talk on things like transformation strategy, AI, data, enablement, content, CX mapping and tool stacking.
Date
Thu 21st May
Time
9:00am
Location
Magazine London. 11 Ordnance Crescent. SE10 0JH.
Anticon, run by the MarTech Alliance, is a London event focused on marketing and sales transformation. It brings together brands, tech partners, and marketers to share what’s actually working across CX, data, and automation.
This year, we’re sponsoring and you’ll find us in the exhibition space all day if you’d like to catch up. Our Head of Strategic Consulting, Mark, will also be speaking on how teams can move from rule-based marketing to AI-driven decisioning, and what that shift really means for delivering next best experiences.
His session looks at what’s genuinely new versus what’s been around for years (and just relabelled AI-enabled!), and what that means in practice. You’ll come away with a better view of how AI reasoning changes campaign design, personalisation, and operating models, plus what to rethink before investing in the next wave of AI tooling. Think of it as a realist’s take on the ‘Next Best Experience’ approach.
We have a limited number of free tickets up for grabs so if you want one of those, drop an email to vicky@tapcxm.com. First come, first served.
