Offering high-quality personalisation solutions, mobile app optimisations and AI powered automation, Adobe Target is a first-rate digital marketing tool designed for keeping pace with consumer habits. As part of the Adobe Marketing Cloud, it has the potential to provide segment-specific experiences across all digital channels, and has everything marketers need to stay ahead of customer expectations and consistently produce relevant and engaging communications.
Features of Adobe Target
Adobe Target hosts a variety of features that will let you A/B test your whole experience, explore multivariate testing, allocate traffic automatically to the most successful experience, and optimise for mobile. It’s an intuitive platform for creating and implementing omnichannel tests, audience segments and targeted content.
With Adobe Sensei, it will also automate product recommendations, content, search, and more, and use your own propensity scores to customise algorithms. It can also be synced with your existing data with Adobe Analytics for enhanced reporting.
Benefits of using Adobe Target
Adobe Target is here to help you figure out what your customers want.
With its Adobe test and target features, it’s a solution that provides marketers with valuable insights into customer preferences, giving them the power to consistently produce top-tier brand experiences. With Adobe Target you can:
-
Run A/B tests to Optimise the User Experience
Adobe Target helps to provide an optimised user experience. With Adobe Target, you can conduct multiple A/B tests across different platforms, allowing you to identify the best performing variants of content, navigation and styling. With this information, marketers can pinpoint customer preferences and optimise the user experience accordingly.
-
Deliver Personalised Experiences Through Every Channel
To engage customers, brands now need to provide tailored and relevant experiences through every channel. With its testing capabilities, Adobe Target helps marketers to deliver campaigns that make a real impact on consumers. By allowing testing and retesting with communications across various platforms such as email, websites and mobile apps, Adobe Target can highlight what customers want, resulting in the creation of highly relevant and engaging experiences, no matter the channel.
-
Maximise Results with AI and Automation
With the integration of AI and machine learning technology, Adobe Target can run various automated tests on a scale previously unachievable with manual approaches – allowing you to power widespread optimisations.
Adobe Target experts
TAP CXM are Adobe Target Experts
As Adobe partners, we offer fully customised support with the full delivery of Adobe Target and other features hosted on the Adobe Experience Cloud.
We aim to facilitate the most effective integration of Adobe Target into any business and provide Adobe Target Training so you get maximum value from the platform and its capabilities.
Ultimately, our goal is to leave all of our clients with the most effective and tailored digital marketing solutions in place, resulting in the creation of fully optimised marketing experiences time and time again.
