Success Story
Mass migration to Adobe Campaign for Data Axle
Tap CXM were the enablers, bug-fixers and subject matter experts helping Data Axle migrate 18 clients’ email marketing capabilities to Adobe Campaign Standard.
Industry
Marketing
Date delivered
6 months
Length of project
2021
Solution provided
Deliver personalisation at scale, Measure effectiveness
Technology
Adobe Campaign Standard
The Project
Global marketing consultancy Data Axle saw the potential of Adobe Campaign Standard to improve the value that its international client base could extract from email marketing. The challenge was translating that potential to 18 unique use cases. It wouldn’t be a simple swap. We integrated with the Data Axle team to support a seamless migration.
The Challenge
Data Axle’s migration to Adobe Campaign Standard from a lighter-weight legacy platform was more complex than the average implementation. That’s because the consultancy was bringing 18 clients across to the new system. Each had unique onboarding, training and setup requirements, demanding tailored support from an experienced team.
- Awareness: Clarifying the advantages of Adobe Campaign Standard for specific use cases.
- Adoption: Getting clients excited and embracing the change.
- Training: Helping users go from no experience to self-sufficient at a comfortable pace.
- Value: Maximising the potential of the new platform.
- Expertise: Being able to answer questions about Adobe Campaign Standard and troubleshoot transition issues.
The Solution
Officially, our three-person team were repping Data Axle as “ACS Technical Onboarders”, playing hybrid roles over a 6-month engagement.
Unofficially, they were subject matter experts, helping clients and Data Axle understand what’s possible in Adobe Campaign Standard. They were enablers, smoothing the transition with tailored training and advice. They were problem-solvers, bug-fixers, template-builders and workflow-translators.
The Results
The collaboration between Tap CXM and Allianz delivered notable results:
- Streamlined campaign processes: Moving from ideation to launch takes 2-3 weeks, saving the team 15-20% time.
- Enhanced personalisation: Sophisticated CRM capabilities allow breed-specific content, postcode-based targeting, and behavior-driven workflows.
- Improved customer loyalty: Advanced analytics from Adobe Campaign and Apteco FastStats help create valuable, personalised interactions, fostering loyalty among 1.3 million insured pets.
