Our Story

We started Tap CXM in 2014 with a simple goal:
to help our clients get more value from their data, tech, and teams.

By embedding within our clients’ teams and tailoring support to what they need, we’ve enabled dozens of brands around the world deliver exceptional customer experiences.

Our get-it-done attitude is our not-so-secret sauce. It’s helped us build relationships with some of the world’s most familiar brands and grow from strength to strength alongside them.

We Succeed When You Do

Our CXM consulting approach is built on working together to understand your goals, diagnose what you need to do, and enable you to achieve it.

Value Is Our Driving Force

We align with your commercial goals and focus on measurable results, enabling you to deliver mutual value for your customers and amplify your marketing ROI.

Reliability Is Our Baseline

You can trust Tap CXM to handle your account, data, and brand with integrity. We do what we say – and we know what we’re doing. Transparency is non-negotiable for us.

We Make It Happen

We strive to drive positive change by going above and beyond. Everyone at Tap CXM is genuinely passionate about what we do. We meet every customer experience challenge with enthusiasm.

We make a point of hiring proud and proactive people who’ll deliver on their word. Getting good work done is an ethos we’ve always stood by and why many of our clients come back to us time and time again.

Andrew Haines, Founder & CEO

Not Your Normal CXM Consultants

Our embedded CXM consulting expertise is tailored to your needs and focused on delivering value for your business and customers. Whether you need martech expertise, process transformation, problem solvers or strategy support, our people are an extension of your team. And they’re great company to boot.

Working for Tap CXM

We’re always looking for good people. People with a thirst for knowledge, critical thinking skills, and ideas to share. People our clients can count on. If that sounds like you, please take a look at our current vacancies or drop us a speculative CV.

Our Impact

We believe in doing the right thing by our people, clients, community, and the planet. As we’ve grown, we’ve codified the “right things” into policies and initiatives. Volunteering, fundraising, reducing e-waste, and supporting local businesses are just some ways we strive to make Tap CXM a more sustainable and responsible business.


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