Insight
AI Is Rewriting the Inbox. Here’s What Marketers Need to Know.
13 May 2025 Customer Experience Management
You’ve crafted the perfect email. Sharp subject, clear layout, punchy CTA. And then Apple rewrites it, Google skims it, and Yahoo tucks it into a promotions tab. Welcome to the AI-powered inbox.
New summarisation features in Apple Mail, Yahoo and Gmail are quietly changing the way your customers see your emails (or don’t!). AI now generates previews, reorders content, ignores subject lines, and filters messages into tabs. Which means your carefully planned customer journey might never land the way you intended.
We’ve had a wave of clients asking the same questions: What’s happening? What should we do about it? Are open rates dead?
We’ve pulled together a quick, clear guide to help you adapt your email strategy for the new inbox reality without scrapping what already works.
- What changes are live now (and what’s coming next)
- How summarisation varies across platforms
- Why your design-first approach may need a rethink
- The smart, simple shifts that still give you control
Download the Guide
Practical takeaways you can share easily with your team.
