Vertu Motor's Road to Success
From data deadlock to digital transformation
Join us for an exclusive Tap CXM x imagino Partner event where Vertu Motors’ Strategic Project Director, Chris Penny, shares their journey to a successful CDP implementation that’s delivering real ROI.
Date
Tue 3rd June
Time
9:00am
Location
Ona Studio, near Old Street
Vertu Motors needed to enhance customer engagement and streamline marketing automation with a CDP, but when it came to it – their data infrastructure simply wasn’t ready.
Having attempted the initiative twice without success, they needed a solution that would finally deliver results. Working alongside Tap CXM for strategic and technical guidance, and choosing imagino technology, the third attempt was a charm.
Five months later and Vertu Motors have cut marketing spend, automated customer journeys, and boosted efficiency in an industry where every pound and process impacts razor-thin margins.
Chris Penny, Strategic Project Director at Vertu Motors, joins imagino’s team to share the full story from data deadlock to digital transformation.
What You’ll Learn
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- How to assess your data readiness before investing in new tech
- Why solid data foundations matter more than shiny features
- Practical strategies to tackle internal inefficiencies
- Building the team – internal resource and external support.
- How they unlocked immediate ROI
Expected Schedule
9am – Arrival
9.15am – Presentation from Chris Penny
9.35am – Presentation from imagino
9.45am – Q&A
10am – Brunch & Networking
11am – Close
Speakers
👤 Chris Penny, Strategic Project Director, Vertu Motors
👤 Mathieu Lavedrine, Customer & Technology Lead, imagino
👤 Josh Davis, Account Executive, imagino
